Using March Chignell’s 4 criteria for usability to evaluate the getty images website. I’m looking for royalty-free images.
First impressions and a log:
Appears to be a fairly easy to use site, especially for an experienced/ web literate user. Simple bar menu at the top with pop-up menu made getting to the royalty free images quick and easy, at first. Hover on Image button, float down to”royalty free” images and click. New window. I’m not sure what I’m looking for, I’ll just browse – click on “see some of our top RF photos”. New window, slideshow or see all. slideshow is fast, click for detail doesn’t seem to bring anything up until I realise I have umpteen getty tabs open on the browser behind.
The pop-up “we’re here to help you chat with a specialist now” appears helpful at first, but it appears on each new tab of getty images that i’ve opened. I realise later that i don’t have to close this popup to close the tab. Still, seems like a lot of unnecessary clicking.
After browsing the “best of”, I think, oh, there’s a lot of straight men in these photos, I wanna look for the queers. Close window, return to main window, didn’t actually see the search bar at the top, scroll down to collections, pick a house collection at random.
Using various combinations of dyke, lesbian, queer, camp resulted in lots of photos near dams, some mono-gendered couples. “Camp” prompted a clarification window, which seemed useful, except the options (did you mean “camp” outdoors or “camp” summer camp? Neither!) were unsatisfactory.
However, first searches proved really unfruitful until i realised that the right sidebar had the rights-ready box ticked, instead of the royalty-free box which I was expecting. I think this is a major fault.
Chignell’s criteria:
Usefulness: I’m not sure if I’m asking if the design is useful or the website is useful? The front page is clean and attractive, the top menu bar with it’s drop downs contains at a glance most of the likely information one might be looking for. The coloured boxes in the main body of the page represent links to features that getty images wants to highlight.
Effectiveness: I think a website has to appear useful to be effective. Getty have recently changed their licenscing options and created simple presentations to explain this, in short grab boxes, an extended FAQ. Their information sends the user towards rights managed images if it’s for competitive advertising business or towards royalty free for creative types who just want to play around with images.
Learnability: Once I realised I had to check my search options before searching, I had better results. I discovered that royalty free had a more diverse range of images, which was what I was looking for, althought they weren’t as high quality as the rights-managed.
Likeability: I think I turned on getty images when I couldn’t find what I was looking for. Also, it’s a very smooth and slick design, it looks like a North American magazine, so I am a little distrustful of it’s usefulness for me, however advertising types selling brand packages for business in a tight deadline/ budget might find this an excellent site.